A drug launch patient is the first person to try a new prescription drug. It doesn’t matter if they are waiting for the Food and Drug Administration’s (FDA) approval. It just matters that they are the first ones to take it.
In this trial, the patient is going through a lot of changes, from undergoing surgery to subsequent medication changes. Often, drugs are associated with severe side effects revealed in that trial. In the case of Advil, Zyrtec, and Propecia, they were deemed risky products and then re-launched later. Here is how the patient journey starts.
1. Patient in Search of a Cure
It all begins with the patient’s initial search for a cure. They send their query to their family physician, and this first step is a big one. At this stage, the patient will likely be in pain or not and will want to find out what works best for them.
The doctor answers their questions and gives them information on available treatment options, which they then put in a treatment plan. The plan consists of various prescriptions and lifestyle changes required to lead a normal life after any illness.
2. Treatment Plan Is Rejected
This second step is led by the patient’s inability to abide by the treatment plan. This can lead to drug resistance, higher prices, and even more problems. These instances occur because of a lack of information from the patient’s side. They may not know that if they want to get better faster, they will have to keep up with their medication schedule and take any additional drugs required.
3. Launching of the Drug
At this point, the patient has been through all the initial stages and has decided to move on. They are now going through a series of health screenings, including being poked with needles, blood tests, and other procedures.
This information from these tests is inputted into a health management program and handed over to their doctor, who will discuss everything with them. The doctor makes necessary changes in the treatment plan and sends it back to the patient.
4. Refusing the Treatment Plan
They review their treatment plan and see if it is within their budget. The patient may also be required to visit a doctor regularly to report any side effects they may be experiencing when taking these drugs. Responsible patients who take these drugs as prescribed by their doctors are likely to get better faster and recover fully from their suffering.
Netbase Quid Services
Netbase Quid is a firm that offers solutions from digitalization, to research, to digital marketing. This EMEA Marketing Analytics Partner leverages the latest digitalization tools to create better consumer products and services. Here are some of the services offered at Netbase Quid.
1. Drug Trial Development
Netbase Quid is a company that provides clinical trial services to help start a new compound. This is the process where a drug is launched on patients and is used to advance its development.
2. Patient Journey Development
The patient journey is a critical aspect in the development of any drug. The patient must feel comfortable and enjoy the process of taking a drug. This is how Netbase Quid helps in the story of a patient journey.
3. Digitalization
Digitalization is a process where physical products are transformed into digital information. Using this process, Netbase Quid helps its clients with product pricing and launch planning.
Possible Ways Netbase Quid Can Reach Their Business Goals
1. Building the Customer Base
They rely on the customers to build a business. Netbase Quid can reach out to its customers through digitalization and contact them through social media platforms such as Facebook, Twitter, and LinkedIn.
2. Writing Blogs
Netbase Quid can write blogs that would help promote their business. They can create a blog on managing diseases using medication in the best way possible. Patients can read this information and apply it to their daily lives to achieve the best results.
3. Offering Services
This is how Netbase Quid can attract clients. The promotional blog would help in writing and promoting their services. They can also provide them with consulting on medical marketing and pricing of new drugs.
Netbase Quid has been operating in this business for over a decade. They have been providing services to pharmaceutical clients by aiding them in the research and development of drugs. They provide drug trial development, patient journey, digitalization, and other services to pharmaceutical clients.
