Amart is a furniture retailer with a multi-cultural workforce of over 2000 employees. Its technology-driven culture has been integrated with its human capital strategy through a partnership with Tryzens, which has helped the company optimise its digital channels. The company also worked with Adopt & Embrace to ensure that technology and culture fit together. The result? An integrated team that feels like a smaller company. Read on to find out more about Amart’s transformation journey.
Amart is a furniture retailer
Founded in 1970, Amart Furniture is Australia’s leading furniture, bedding, and outdoor retailer with over 60 stores across Australia. The company values its reputation for quality and customer service and is committed to delivering an outstanding customer experience across the whole business. The company’s recent decision to shift from a conventional data center to a secure cloud-based solution was a move that will further improve customer service and boost its brand recognition.
The ethos behind Amart’s customer service is different. First-line sales staff are encouraged to talk to customers. Staff are then encouraged to pass on this feedback to their colleagues. This is a key part of the company’s customer service strategy, and it has already had a positive impact on staff morale. Amart also offers finance options with no deposit or interest-free periods. The company also welcomes returns, as long as the furniture is returned within a year.
The Amart Furniture brand began in 1970 in a humble warehouse in Sydney. It has grown from humble beginnings to an Australian household staple. The brand promises affordable prices for every budget, along with the quality to make the purchase worthwhile. With over 60 stores around Australia, Amart has grown into one of the country’s largest furniture retailers. The company’s extensive catalog boasts more than 2,000 products and a lowest price guarantee, which has made it the preferred retailer among many Australians.
It has a geographically diverse team of over 2000
In order to improve communication between its geographically diverse team of over 2000 people and its senior leadership, Amart has partnered with Adopt & Embrace, an employee engagement firm, to implement technology that works with the company’s culture. Before, Amart relied on emails, newsletters, and cascading information from management to frontline staff. As the company grew, internal communication became more difficult, as customer expectations accelerated and home furnishing trends changed.
It has partnered with Tryzens to optimise its digital channels
Amart has announced a new partnership with digital commerce consultancy Tryzens. With the support of Tryzens’ omnichannel expertise, Amart is set to transform into a customer-centric omnichannel retailer. The two companies will collaborate to plan key digital capabilities, including omnichannel store design and product information management. Combined, these capabilities will provide a more personalised and seamless experience for shoppers.
